Module 1: Destination Planning β Concepts, Strategies & Analysis
Build foundational skills in destination planning, visitor profiling, market analysis, and strategic assessment using SWOT, PESTEL and stakeholder tools.
A comprehensive industry-led tourism development program designed to prepare participants for destination planning, tourism product development, sustainability integration, stakeholder management, and strategic master planning. Delivered across 5 immersive modules, the program emphasises real-world case studies, group work, simulations, and scenario-based planning to equip learners for public- and private-sector tourism development roles.
Tourism Destination Planning & Product Development Series
Start your journey today
8 Weeks β’ 320 Hours







A comprehensive industry-led tourism development program designed to prepare participants for destination planning, tourism product development, sustainability integration, stakeholder management, and strategic master planning. Delivered across 5 immersive modules, the program emphasises real-world case studies, group work, simulations, and scenario-based planning to equip learners for public- and private-sector tourism development roles.
Build foundational skills in destination planning, visitor profiling, market analysis, and strategic assessment using SWOT, PESTEL and stakeholder tools.
Learn key components of tourism master planning, including visioning, strategic goal-setting, conflict resolution and adaptive management.
Develop sustainability-oriented planning skills focusing on environmental, social and economic impact, with emphasis on CBT models and policy frameworks.
Explore tourism infrastructure planning, digital transformation of destinations, smart tourism technologies, and PPP collaboration frameworks.
Learn to design innovative tourism products that align with destination strategy, market demand and sustainability principles.
Designed with global tourism leaders and aligned to real destination development challenges.
Participants work on real destination simulations, stakeholder scenarios and project presentations.
Delivered by practitioners experienced in DMOs, government agencies and tourism consultancy.
Mapped to in-demand roles across DMOs, consultancies, NGOs and tourism agencies.
SGD/MYR Contact for quotation
Duration: 8 Weeks β’ 320 Hours
Format: Instructor-Led Training + Group Projects + Case Studies
Mode: Virtual or In-Person
Submit online application
Meet minimum eligibility requirements
Attend consultation or intake interview
Confirm enrollment & schedule
Receive onboarding materials
Join our next cohort and launch your career in data science and machine learning. No prior experience required.
Lead Trainers & Industry Practitioners
10β20 years in tourism planning, development, public-sector advisory and destination strategy.
This program equips participants with strategic, analytical and practical competencies required by modern tourism agencies, DMOs, consultancies and community tourism organisations. Learners gain end-to-end skills in planning, product development, sustainability, stakeholder engagement and smart destination management.
Start your journey with solid grounding in Python, SQL, machine learning, and data visualization.
Participants will be job-ready for tourism planning, development, community-focused projects, and strategic roles across public, private and NGO sectors.
Join our Data Science and Machine Learning Bootcamp and acquire the skills in demand by major employers.
Find out more about curriculum and modules.
Learn fundamentals of data analysis.
Have questions? Schedule a call.